AI Insights · Timothy · July 2023
Top 5 Self-Therapy and Journaling Apps on iOS in Switzerland, Q2 2023
An overview of the performance of the top 5 self-therapy and journaling apps on the iOS platform in Switzerland during the second quarter of 2023, based on data from Sensor Tower.
In the second quarter of 2023, the self-therapy and journaling app landscape in Switzerland saw varied performance metrics across the top 5 apps: Mindvalley: Self Improvement, Planner & Journal - Zinnia, Paired: Couples & Relationship, Day One Journal: Private Diary, and Breeze: Mental Health. Below is a detailed look at their performance based on weekly revenue, downloads, and active users.
Mindvalley: Self Improvement experienced fluctuations in weekly revenue, starting with approximately $2.3K in late March and peaking at around $2.6K in late April and mid-June. Downloads remained relatively stable, ranging from 29 to 56 per week, with active users hovering between 150 and 185 throughout the quarter.
Planner & Journal - Zinnia showed a consistent revenue stream, with notable peaks around $1.3K in late May and mid-June. Weekly downloads varied slightly, starting at 342 in late March and gradually decreasing to 216 by the end of June. Active users remained fairly steady, averaging around 650 to 700 throughout the period.
Paired: Couples & Relationship had a strong start with weekly revenue reaching $1.5K in early April but saw a significant decline to $177 by the end of June. Downloads followed a similar trend, starting at 670 in late March and dropping to 42 by the end of the quarter. Active users showed a notable decrease as well, from 4.4K in late March to approximately 3.3K by the end of June.
Day One Journal: Private Diary maintained a relatively stable revenue, with notable weeks peaking at around $1.1K in late June. Downloads varied, with a high of 85 in early May and a low of 15 in the same month. Active users gradually increased from 113 in late March to 170 in early May, before stabilizing around 135 to 140 towards the end of the quarter.
Breeze: Mental Health saw a steady decline in both revenue and active users. Revenue started at $731 in late March and decreased to $448 by the end of June. Active users dropped from 565 to 218 over the same period. Weekly downloads were minimal, with only a few weeks registering any downloads at all.
Data for this analysis was sourced from Sensor Tower, which provides comprehensive insights into app performance. For more detailed analytics and insights, visit Sensor Tower.
